Engage Your People with Facebook

You’ve probably heard a lot about Facebook in the media this past year.

You may even have a page for your organization on Facebook already.

Well, here’s the thing:

If your fans and their friends aren’t interacting with you — ‘liking’ your updates or posting their own comments on your wall, for instance — you effectively become invisible to them.

They simply don’t see your updates.

And isn’t that why your organization’s on Facebook in the first place? To hang out where your people gather, and develop your relationships?

You can’t do that if they can’t see you.

So we’ve put together a class to help solve this problem and more.

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Whether you are already managing a Facebook presence for your group or hesitating to take the plunge, you probably have a number of unanswered questions.

“Engage Your People with Facebook” gives you answers:

• Why you should consider creating a Facebook presence for your arts organization, even you’ve already got a great web site or blog, even if you’re using other social media tools like Twitter.

• Why it does make a difference whether you create a personal profile, a group, or a page on Facebook.

• Why your organization may be invisible even to fans of your Facebook page, and what to do about it.

• Why it’s important to engage with your Facebook fans — beyond the usual cliches about ‘conversation’ — and how to do it.

• What’s a ‘landing tab’ and why it gives you an advantage.

• How it’s possible for even the smallest organizations to use Facebook applications like contests and advertising without breaking the bank.

What people are saying about Engage Your People with Facebook:

“Maryann and Jacquelyn’s call last week inspired me to set up a Facebook page for Making Ideas Visible. Thank you Maryann and Jacquelyn!! I was the person who asked how to set one up — like where you actually go to do it — because from my home page it wasn’t obvious at all. I set it up that afternoon and within 2 days I had 150 people sign up. And I realized a lot of these people are good friends of mine who haven’t been reading my site/blog so this is a good way to touch more people.”
– Julie Stuart, Making Ideas Visible

“That was the best social media conversation I have ever been a part of. So many people try to fake their way through teaching people about social media strategies, but everything said in the tele-class aligned perfectly with my own experiences and gave me innovative ways to take e-marketing to the next level. Thank you so much! I will spread the word!”
– Lindsay Van Osten, teacher, creator, and coloratura.

Who teaches this class?

Maryann Devine is a teacher, blogger, and consultant who helps arts people and connect with their biggest fans. She was director of marketing and public relations at The Academy of Vocal Arts before starting her own company, smArts & Culture. There she has worked with arts organizations large and small, as well as individual artists, and created classes and e-courses especially for people in the arts who have little time to spare, but a passion to learn. She has taught audience development and technology courses for Drexel University’s graduate program in arts administration.

Facebook maven Jacquelyn Kittredge created her company, e-bakery, to help small businesses mix social media into their marketing strategies. A consultant with a checkered past, Jacquelyn has been a programmer, corporate trainer, user documentation specialist, middle school teacher, and fundraising organizer (as well as a gift-wrapper and surf-shop chick!). Her teaching and training experience helps her keep the technical information people-friendly and easy to learn. To that end, she recently created the online course, “Facebook Contests for Arts Organizations.” Formerly the Director of Marketing and the Chief Evangelist for a healthcare start-up company, Jacquelyn lives in Alexandria, Virginia with her husband, one dog and their three (wild) boys.

“Engage Your People with Facebook” includes:

• 52-minute audio class with Jacquelyn Kittredge and Maryann Devine
  • - mp3 format
  • - Recorded live in October 2010

• 13-page PDF Engaging Your Fansby Jacquelyn Kittredge
  • - Excerpt from the course “Facebook for Arts Organizations”
    • - Engagement: pulling back the curtain
    • - Engagement during a contest: leader boards and more
    • - Measuring engagement
    • - Case study

To sign up for “Engage Your People with Facebook,” click “add to cart.”

NOTE: You CAN pay with your credit card.

Click “Check out with Paypal” on the second page, and you’ll be able to pay with a credit card.

$27

What happens when you click “add to cart?”

You’ll be taken to a check-out page to pay for the course with Visa, Mastercard, American Express, or Paypal. After that, you’ll be taken to a page confirming your order, and you’ll receive an email welcoming you to the class, with a link to the download page and the password.