Category Archives: social media
How Social Media Saved the Sullivan Presidency
In case you haven’t heard, the University of Virginia has been riding a roller coaster of secret cabals, emergency board meetings, and an ousted-then-reinstated president. My fellow U.Va. alums and I have spent the past weeks reading and tweeting, linking to blog [...]
A Content Checklist
Source: contentmarketinginstitute.com via Beth on Pinterest
Apprentice Kayak Guide for Social Media
Occasionally, when I meet people in person the conversation will go something like this: Acquaintance: Hey I read your twitter bio. Cool. Where do you kayak? Me: Well, I have kayaked a few times, but the bio is a metaphor for what I do. Acquaintance: Oh, do you have a lot of water enthusiasts as [...]
Social Media Bingo
Social Media Checklists and Calendars You know you need a social media calendar. And a checklist, too, to keep it all straight. The only problem is, after you organize it all in an Excel spreadsheet it becomes so mind-numbing that you need to main line caffeine to keep yourself on task. Make it Fun No, [...]
The Circuitous Route, the best preparation for working in Social Media
Whenever someone asks me about my background, I sweat a little. And get a bit flustered. Because I’ve taken the circuitous route. The Circuitous Route The circuitous route is not a linear path and it’s not a prescribed step-by-step cookbook approach. It’s not like I wanted to be a doctor and said great, [...]
Content: Make it Simple, Tell a Story, and Test
My friend Mimi Carter of Sparklight Communications and I created our first video – one, we hope, that will be the first of many discussions about social media. A brief outline of our discussion: 1. Simplify content by providing different ways to consume the same content, for example: livestream video, archived video or a highlight [...]
How Improv can Inform your Social Media Strategy
I just finished Tina Fey’s hilariously funny memoir, Bossypants. In it, she devotes a chapter to her days doing improv at the famous SNL training ground, Second City. As I was reading, I realized that her description of improvisation rules could be applied to social media strategy: Agree (say yes) The rule of agreement says [...]
