Category Archives: SEO
21 Reasons for Health Care Organizations to Adopt Social Media
When I meet with clients who are unsure (or whose bosses are unsure) about diving into the social media tangle, they usually ask for proof or reassurances that this stuff works. So here is what I have them do first. Baby steps. With an accompanying list of reasons to show the higher ups. Listen Everyone [...]
Social Media in Healthcare
Earlier this week I had a conversation with a healthcare client about getting into social media. I created this mind map as a way for us to discuss different possibilities. Click on the image to enlarge: If you’d like the Photoshop file so you can make your own edits, just send me an email: jacquelyn [...]
Why Blogs Help SEO
Occasionally, I do website analysis for clients so they can figure out how to improve SEO (search engine optimization). They want to know how to show up on the first page of Google’s search results when someone enters the term “lawn darts” or “pink ballet slippers.” The short tutorial on SEO: get inbound links. You [...]
