Category Archives: facebook
How Social Media Saved the Sullivan Presidency
In case you haven’t heard, the University of Virginia has been riding a roller coaster of secret cabals, emergency board meetings, and an ousted-then-reinstated president. My fellow U.Va. alums and I have spent the past weeks reading and tweeting, linking to blog [...]
Facebook Contest Tips
One of my clients kicked off a Facebook contest today, so I wanted to share five contest tips that will help your next contest achieve its goals: 1. Highlight Customers In the case of a physician practice, the customers are patients. This contest puts the patients front stage, highlighting their stories while showing how [...]
Facebook Dos and Don’ts
In this week’s episode, Mimi Carter and I discuss dos and don’ts for your organization’s Facebook Page.
5 Biggest Facebook Contest Mistakes
Ever since Facebook introduced its Promotion and Contest Guidelines, many people are still confused about how to run a contest, abide by the rules and make it successful. I first talked about Facebook’s Contest Guidelines here, but today I’m going to focus on mistakes I see all the time on Facebook Pages: 1. Using [...]
What Your Facebook Page can Learn from Bull Durham
The weather is getting warmer, Opening Day is less than a month away, and it’s time for your Facebook Page to play ball. Here are some spring training tips from my all time favorite baseball movie, Bull Durham. 1. Don’t hold the ball so hard, OK? It’s an egg. Hold it like an [...]
The Power of Facebook
When I was in college, we had a Faces book, a center-stapled booklet with photographs of the first year class. We poured over it, looking for that cute boy in our French class or possible candidates for stranger dates.* Now, in middle-age, we do the same thing. We can answer those gnawing questions about who [...]
Social Media Cheerleader?
For two weeks I have been less than enthusiastic about all things related to online presence. Don’t feel like tweeting. Blog post attempts feel uninspired and boring. Even photos of babies leave me cold. What is going on here? Winter blahs? Cold coming on? PMS? General moodiness and irritation? As you can imagine, dear reader, [...]
5 Biggest Facebook Page Mistakes
1. Misunderstanding the Culture of Facebook If social media is a cocktail party, Facebook is a backyard barbecue. People are chatting with their friends, looking at photos of their nieces and nephews and planning their high school reunion. As such, it is not a place for formal press releases, mission statements and jargon-filled spiels. Facebook [...]
Facebook Pages vs. Facebook Groups
I’m frequently asked the difference between Facebook Pages and Facebook Groups. Luckily, John Haydon put together this handy cheat sheet to keep it all straight.
3 Secrets to Getting More Facebook Likes (Fans)
1. Send Potential Fans to a Landing Page If you create a Facebook Page and don’t create a landing page, new visitors will be sent to your Page’s Wall by default. Because the wall contains status updates and references of ongoing engagement with your existing fans, it can be a little confusing to a newbie. [...]
