Category Archives: business
Social Media Bingo
Social Media Checklists and Calendars You know you need a social media calendar. And a checklist, too, to keep it all straight. The only problem is, after you organize it all in an Excel spreadsheet it becomes so mind-numbing that you need to main line caffeine to keep yourself on task. Make it Fun No, [...]
Audience and Online Presence
Mimi Carter, of Sparklight Communications, and I are continuing our video series with this week’s episode of Audience and Online Presence. The big take-away: make sure that your intended audience sees themselves in your website or your newsletter or your Facebook Page. If they don’t see themselves, they won’t come back.
Calls To Action
This is the second video in a series that I am creating with my friend Mimi Carter from Sparklight Communications. In this episode, we talk about Calls to Action for your online properties. Here are some highlights: 1. Make sure your calls to action are tied to either a marketing goal or a revenue goal: [...]
Remind Me How I Know You
My husband’s grandmother is 94. And beautiful. This past fall, on a bright, blue sky day in October, I sat with her at a family wedding. We were outside, discussing how stunning the bride looked, reminiscing about our own weddings, enjoying the moment. Then she turned to me and said, “Remind me how I know [...]
Speaking to Past Selves
Whenever my teenage son is sullen or ornery, one thing that helps me treat him with patience and kindness is remembering him at 3 years old. He still has the same bright blue eyes and boundless boy energy that propelled him through the toddler years, so it’s not much of a stretch to conjure up [...]
Social Media in Healthcare
Earlier this week I had a conversation with a healthcare client about getting into social media. I created this mind map as a way for us to discuss different possibilities. Click on the image to enlarge: If you’d like the Photoshop file so you can make your own edits, just send me an email: jacquelyn [...]
Facebook Contest Rules
Facebook contests are a great way to give your fans a reason to visit your Fan Page. But ever since Facebook published its new Promotions Guidelines last fall, clients have been asking how they can run a contest and still operate within Facebook accepted practices. A Note from your Mommy According to the new guidelines, [...]
Generous Mentors
This has been a tough week. A client and I have decided that we can no longer work together, not because we can’t get the tasks done, but because our styles do not mesh. So I have been thinking about different styles and cultures and qualities. Especially those styles, cultures and qualities that I want [...]
Who is Your Advocate?
Everyone needs an advocate. Havi refers to them as negotiators. You know, the ones who talk your internal critics (monsters) down. If I could choose anyone, it would be Elaine Miller. In Almost Famous. Played with fierce maternal devotion by Frances McDormand: Listen to me. He’s a smart, good-hearted kid with infinite potential. He’s not [...]
Garden Fences and Facebook
Every year my neighbor and I plant a community garden. Well, it’s not so much community as just her and me, but community garden makes me feel like a flower child living on a commune. And it’s important to keep my imagination working when we’re planting the garden, because, well, it takes faith. Because you [...]
