Category Archives: blogging
Social Media Bingo
Social Media Checklists and Calendars You know you need a social media calendar. And a checklist, too, to keep it all straight. The only problem is, after you organize it all in an Excel spreadsheet it becomes so mind-numbing that you need to main line caffeine to keep yourself on task. Make it Fun No, [...]
Audience and Online Presence
Mimi Carter, of Sparklight Communications, and I are continuing our video series with this week’s episode of Audience and Online Presence. The big take-away: make sure that your intended audience sees themselves in your website or your newsletter or your Facebook Page. If they don’t see themselves, they won’t come back.
Content: Make it Simple, Tell a Story, and Test
My friend Mimi Carter of Sparklight Communications and I created our first video – one, we hope, that will be the first of many discussions about social media. A brief outline of our discussion: 1. Simplify content by providing different ways to consume the same content, for example: livestream video, archived video or a highlight [...]
Remind Me How I Know You
My husband’s grandmother is 94. And beautiful. This past fall, on a bright, blue sky day in October, I sat with her at a family wedding. We were outside, discussing how stunning the bride looked, reminiscing about our own weddings, enjoying the moment. Then she turned to me and said, “Remind me how I know [...]
Blog Appeal
The Best Stories I have a friend who wants to go trekking in Nepal. She wants to go far away to, in her words, “adjust to my empty nest, changing roles, endings, new beginnings blah blah blah.” I am excited about this for so many reasons. First, the best stories, like the best architecture, happen [...]
Social Media Cheerleader?
For two weeks I have been less than enthusiastic about all things related to online presence. Don’t feel like tweeting. Blog post attempts feel uninspired and boring. Even photos of babies leave me cold. What is going on here? Winter blahs? Cold coming on? PMS? General moodiness and irritation? As you can imagine, dear reader, [...]
21 Reasons for Health Care Organizations to Adopt Social Media
When I meet with clients who are unsure (or whose bosses are unsure) about diving into the social media tangle, they usually ask for proof or reassurances that this stuff works. So here is what I have them do first. Baby steps. With an accompanying list of reasons to show the higher ups. Listen Everyone [...]
Social Media in Healthcare
Earlier this week I had a conversation with a healthcare client about getting into social media. I created this mind map as a way for us to discuss different possibilities. Click on the image to enlarge: If you’d like the Photoshop file so you can make your own edits, just send me an email: jacquelyn [...]
Build Your New Website on WordPress
Thinking of re-doing your website? I think WordPress would be a terrific platform for your project. 99.9% of the time I advise clients who need a new website to build it in WordPress. Here are a few reasons why: 1. Easy Maintenance WordPress lets you make changes to your website yourself. You update web pages, [...]
Why Blogs Help SEO
Occasionally, I do website analysis for clients so they can figure out how to improve SEO (search engine optimization). They want to know how to show up on the first page of Google’s search results when someone enters the term “lawn darts” or “pink ballet slippers.” The short tutorial on SEO: get inbound links. You [...]
