Author Archives:
Facebook Dos and Don’ts
In this week’s episode, Mimi Carter and I discuss dos and don’ts for your organization’s Facebook Page.
Social Media Bingo
Social Media Checklists and Calendars You know you need a social media calendar. And a checklist, too, to keep it all straight. The only problem is, after you organize it all in an Excel spreadsheet it becomes so mind-numbing that you need to main line caffeine to keep yourself on task. Make it Fun No, [...]
The Circuitous Route, the best preparation for working in Social Media
Whenever someone asks me about my background, I sweat a little. And get a bit flustered. Because I’ve taken the circuitous route. The Circuitous Route The circuitous route is not a linear path and it’s not a prescribed step-by-step cookbook approach. It’s not like I wanted to be a doctor and said great, [...]
Audience and Online Presence
Mimi Carter, of Sparklight Communications, and I are continuing our video series with this week’s episode of Audience and Online Presence. The big take-away: make sure that your intended audience sees themselves in your website or your newsletter or your Facebook Page. If they don’t see themselves, they won’t come back.
5 Biggest Facebook Contest Mistakes
Ever since Facebook introduced its Promotion and Contest Guidelines, many people are still confused about how to run a contest, abide by the rules and make it successful. I first talked about Facebook’s Contest Guidelines here, but today I’m going to focus on mistakes I see all the time on Facebook Pages: 1. Using [...]
Calls To Action
This is the second video in a series that I am creating with my friend Mimi Carter from Sparklight Communications. In this episode, we talk about Calls to Action for your online properties. Here are some highlights: 1. Make sure your calls to action are tied to either a marketing goal or a revenue goal: [...]
Content: Make it Simple, Tell a Story, and Test
My friend Mimi Carter of Sparklight Communications and I created our first video – one, we hope, that will be the first of many discussions about social media. A brief outline of our discussion: 1. Simplify content by providing different ways to consume the same content, for example: livestream video, archived video or a highlight [...]
Remind Me How I Know You
My husband’s grandmother is 94. And beautiful. This past fall, on a bright, blue sky day in October, I sat with her at a family wedding. We were outside, discussing how stunning the bride looked, reminiscing about our own weddings, enjoying the moment. Then she turned to me and said, “Remind me how I know [...]
How Improv can Inform your Social Media Strategy
I just finished Tina Fey’s hilariously funny memoir, Bossypants. In it, she devotes a chapter to her days doing improv at the famous SNL training ground, Second City. As I was reading, I realized that her description of improvisation rules could be applied to social media strategy: Agree (say yes) The rule of agreement says [...]
What Your Facebook Page can Learn from Bull Durham
The weather is getting warmer, Opening Day is less than a month away, and it’s time for your Facebook Page to play ball. Here are some spring training tips from my all time favorite baseball movie, Bull Durham. 1. Don’t hold the ball so hard, OK? It’s an egg. Hold it like an [...]
