Earlier this week I had a conversation with a healthcare client about getting into social media.
I created this mind map as a way for us to discuss different possibilities.
Click on the image to enlarge:
If you’d like the Photoshop file so you can make your own edits,
just send me an email:
jacquelyn (at) ebakerysocialmedia (dot) com
I got this from a friend who works at an agency. I hadn’t really considered Four Square as part of the pharma marketing mix. Maybe I am short sighted. This is definitely food for thought… thanks!
Hans
Hi Hans,
You’re right. Four Square is definitely not a bread and butter social media tool. I included it because when I ran a twitter search for this physician practice there were Four Square check-ins for a few of their office locations. I think it may be too soon to understand how these location based tools will affect an overall marketing mix, but it’s a good idea to be aware of them. Thanks for your comment!
Hi Jacquelyn,
Thanks for sharing this unique view of the tools available for people to connect using social media in healthcare. What are your thoughts regarding Medpedia (www.medpedia.com/)? Do you think it fits into the social media landscape?
Kind regards,
Sandeep
Hi Sandeep,
Absolutely! I think Medpedia could fall under a variety of umbrellas: forums, blogs or networks, for instance.
Thanks for pointing me and my readers to it!